Brand Development

Provident Bank Brand Manual

A brand image is one of a company’s most valuable assets. So after transitioning over to Provident Bank, it was important to start documenting and adhering to new brand guidelines. I worked on refreshing the old brand guide, as well as adding new standards that the brand has evolved into, and putting more guidelines in place for other team members and agency partners to follow.

Lakeland Bank Branding

As an in-house designer, it was always important for me to adhere to current corporate brand guidelines. As the brand evolved, I worked on updating and creating a coherent set of updated brand guidelines to follow the current design standards. This process involved – creating a brand booklet, updating PowerPoint Templates for different lines of business, and creating brand materials such as letterheads, pocket folders, and infographic templates. As well as educating 700+ people in the organization on these materials.

Vanguard Market Development Logo

Vanguard Market Development Logo was created for the International Insurance Society’s (IIS) new award for leading the way in new developments and ideas. For the logo, I wanted to focus on the meaning of the word ‘Vanguard’ and picked out meaningful keywords such as leading, new, and development. Along with the client, we decided that upward arrows symbolized new developments the best. As for the color scheme, I wanted to stay within the IIS brand colors and used blue and gold, which symbolize trust and confidence, as well as courage and passion, which are all very descriptive of the award itself. The logo was later made into a medal that was given out to recipients.

Various Logo Designs

Displayed here are some of the logo designs that I have created for different small business clients. This process involved working closely with the client to bring their vision to life by presenting multiple logo ideas, then experimenting with the style, typeface, and color of the logo. And finally refining the logo based on the feedback from the client.