Ground Central Graphics

Coffee Tape

Coffee Cup Bicycle

GROUND CENTRAL GRAPHICS

Ground Central Coffee Company is a series of coffee shops all throughout New York City. The coffee shops are designed to reflect everything that makes this vivacious city what it is. Famed Australian street artist Heesco made all the murals in the shops, which tell the dynamic story of New York, with coffee as its lifeblood and rock and roll as its voice. There is an extensive collection of vintage rock and roll records everywhere in the café to reflect the history, heart, and soul of New York. Anyone who enters the shop should allow themselves to soak up the harmonious union of yesterday’s music with today’s budding coffee culture.
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The graphics that are displayed here were made for the Ground Central Instagram page, using Adobe Photoshop. The graphics were created to bring interest to the customers and showcase the style of the coffee shop, which is all about New York, music, art, and coffee of course.

Coffee Alarm Clock

All of the graphics that are displayed here, were created by using image compositing. For example the “Coffee Cup Bicycle” was a set of six images composited into one. The bicycle was created out of coffee cups, a cut out of the coffee grounds, and cut outs of coffee beans. All the different cut outs were then placed to form a bicycle. It was then placed onto a wooden background, shadows were added to create realism. Then the coffee splashes were cut from another image and added to this composition, as well as the Ground Central logo. The other graphics for Ground Central Coffee Company were created in the similar process, of photo compositing.