Print Collateral

Retractable Banners

Events are great ways to promote different services that a company offers. To help different lines of business at Lakeland Bank promote their services, I worked with the marketing team on putting together some fabric backdrops and retractable banners to use at the events. It was important to adhere to brand guidelines and display the most important information regarding the service to start the conversations. 

In addition, I also created a SmartTech sign for MSA Security to display the program’s most significant statistics in a creative and interesting way, all while keeping it on brand and professional. This sign was displayed at the company’s booth at a conference and served as the means to attract new clients to the program.

Billboards

Billboards are a great way to raise general brand awareness and promote an important product. Displayed here are two billboards I recently worked on, I made sure to display the messaging in large and clear typeface with large images to make it stand out and easy to read. Both of these creatives have been placed on billboards throughout New Jersey.

Postcards

Lakeland Bank sent out monthly cross-sell direct mailers to existing customers to promote products and services that the bank offered. Here are some examples that I have worked on. As a primary designer, I was involved in all steps of the process from concept, to design, to working with the vendor to print these and distribute.

Another client that I have worked with is Lawn Doctor, a lawn care provider. One of the projects that I did was design their annual spring postcard. This postcard was part of their spring promotion and was mailed to potential clients. It was important to be relatable to the people receiving it, so the concept of this postcard was to show a relatable image that causes a problem, but it’s a “happy problem”. In this case, the idea was to show children playing outside and getting dirty with grass stains, which causes laundry problems for the parents. But the parents are happy because they know that the grass is healthy and parasite-free because of the Lawn Doctor.

Flyers

These are some examples of the printed flyers that I have created for Provident Bank and the Ann Arbor Film Festival. For the Provident Bank flyers, the idea was to promote the “Stuff the Bus” Event, as well as the Small Business Loans in the branches, all while staying within brand guidelines. For Ann Arbor, the posters display four different genres of film, with each poster having a mask displaying different emotions that portray that genre. These were displayed to promote the film festival.